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There’s only one Karen Betts. And, since I can’t be in two places at one time, it’s worth getting to know my team
of elite permanent makeup artists.

They consult at locations right across the country, and because I have trained them all personally, I know their
work reflects my exacting standards.

Click their pictures to see their credentials.

Originally from South Africa, Geraldine has over 10 years of international experience in the beauty and permanent cosmetics industry. Having completed her Bachelors' Degree in Somatology in South Africa, Geraldine quickly found her true passion –permanent cosmetics and medical tattooing.

“I feel truly blessed to have found my passion in life and I absolutely LOVE everything about my profession! I am in such a privileged position to help and support clients who have experienced hair loss or trauma to their skin as a result of hormone related disorders, surgery, vitiligo, alopecia and cancer. I also assist clients in the pursuit of correcting and perfecting their over-plucked eyebrows and who want to have the ease to 'get-up-and-go' in our fast paced society. I feel honoured to share my gift with my clients and it is inspiring and rewarding to see the positive effects my treatments have on them.”

Geraldine initially worked for one of South Africa's leading aesthetic medical clinics before continuing her career in permanent cosmetics alongside Karen Betts in London's prestigious Harley Street. Having joined Karen Betts & the Elite Team, Geraldine will now be available for treatments on Wednesdays and Thursdays in Karen’s London clinic.

Geraldine prides herself in exceptional client care: from initial point of contact through to the completion of the treatment. It is safe to say that she is an Elite Artist you can trust. Her client base is mainly established through happy clients who are eager to refer a family member, friend or colleague.


Sharon has a long history in the beauty industry. From her original roots in hairdressing, she now specializes in permanent cosmetics and HD Brows. As with many of the Elite Team, Sharon is passionate about ongoing development and education – both for herself, her clients and her students. She thrives on both maintaining a strong practical knowledge of the latest treatments, plus sharing this with clients in terms of treatments, and her students through mentoring. Dividing her time between training and treatments gives her the perfect balance.

When she’s not busy being an artist and trainer, Sharon loves getting out and being sporty. It’s part of her holistic approach to health and beauty. Bike riding, climbing, swimming with dolphins. You name it, she’s done it. Oh aside from sky diving that is (but that’s next on the list….).

When you have a treatment with Sharon, you will benefit from all of these aspects of her personality. She’s knowledgeable and skilled, energetic yet calm. A firm favourite with all her clients.

Sharon M.

Sharon joined Karen's team over 5 years ago. She has a passion for skin and brows. Originally from an education background, she loves to develop new techniques. Learning is her passion and runs deep within her veins which shows when working with her clients.

Sharon has a lot of experience and this is passed on to her clients and students. She loves to share her knowledge with others and has a keen eye for detail.

In her spare time she loves to read, walk, exercise and spend time travelling to new and exciting places. Sharon is enthusiastic and this can be contagious. She makes clients and students feel relaxed as she has a calming effect on them which makes them feel at ease.


Vikki Banton joined the team in March 2013 as Karen’s PA, but has now embarked on a whole new career in permanent makeup! She has completed a lengthy personal training programme with Karen, and is now available in clinic for brow and eye treatments.

Vikki’s background is in beauty therapy and make-up artistry, which means she has an avid interest in the world of permanent makeup. She says: “Karen is fabulous to work for – she’s a real character and she changes people’s lives with the work that she does. I love being part of her team and I can’t wait to become a KB Elite Artist!”


Jordana Stringer joined the Karen Betts Client Services team in June 2012 after just graduating from university in the spring.

After being on a personal training programme with Karen for the past year, Jordana is excited to start her new career in permanent makeup and is now available in clinic for brow and eyeliner treatments. Jordana has thoroughly enjoyed being part of the Client Services team and is looking forward to embarking on her new journey as a permanent makeup technician.


Liarna joined Nouveau Beauty Group (A Professional Beauty Training company owned by Karen Betts) in 2011, as a Legal Advisor and Brand Protection Manager. After 4 years at the company working closely with Karen, Liarna decided to fully immerse herself at the heart of the business.

She was truly inspired and intrigued by the art and technicalities of permanent makeup, and the benefits to clients. Liarna began her new career in the industry, leaving her days in law behind.


Gemma is our newest addition to the Elite Team but has been in the beauty and aesthetic industry for over 14 years. She is also part of Karen’s team of trusted trainers for her K.B Pro Permanent Cosmetics academy.

Her attention to detail is second to none and she’s a self-proclaimed perfectionist. She loves meeting new people and giving them an amazing treatment experience in the Yorkshire, Cheshire and Harley Street Clinics.

Whether it may be brows, eyeliner or lip treatments, she’s passionate about the career she’s chosen and loves the transformation her clients see when they look in the mirror.


The student becomes the trainer.

Helena became fascinated with Permanent Makeup after having a brow treatment herself from one of the Elite Trainers at Nouveau Contour.

‘I felt so passionately about the way permanent makeup can transform lives, whether its saving precious grooming time, or giving someone with hair loss or unsteady hands their confidence back’. ‘The sense of satisfaction is amazing and I get a real buzz out of helping other technicians hone their skills as they set out on their professional development journey, as I did myself, with Karen Betts Professional’.

Helena runs her own successful business (Helena Jane Permanent Cosmetics), creating bespoke brow, lash and lip treatments for her own extensive list of clients.

When the opportunity arose to join Karen Betts Elite team of trainers and technicians, I jumped at the chance. I get to share my knowledge and skills with students starting out in the world of permanent makeup. Who could ask for more!

Helena splits her time between teaching students for KB Pro at the Milton Keynes Academy and being one of Karen Betts, Elite Technician’s at her prestigious Harley Street Clinic in London.

Meet our team of elite permanent makeup artists

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