Karen's Bio | Karen Betts
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My Motivation

The moment my clients look in the mirror when I’ve finished their treatment is one of my greatest pleasures in life. Watching their faces light up, I know they feel like a different person.

“You’ve given me back so much confidence,” they say. And that’s the single most important thing to me. It’s what motivates me to achieve the best result for every single person who walks into my treatment room.


I pioneered permanent makeup here in the UK over 20 years ago. Since then, I’ve treated thousands of people across the country and numerous celebrities and prestigious clients worldwide.

I’m still leading the way when it comes to developing new treatments and products and I’m one of a very few elite artists in the UK that is recognised by the Society of Permanent Cosmetics Professionals in the USA.

That’s why you can relax and be absolutely sure you’re in the safest hands with me.


I do what I do because I like to change people’s lives for the better. I believe everyone, young or old, fighting fit or seriously ill, deserves to look their best. That’s why I give as much of my time as I can to work for my favourite charities.

Caroline’s Campaign, Breast Friends and The Haven in Leeds all give me the chance to help amazingly brave women who are coping with the side effects of chemotherapy.

I also support the Katie Piper Foundation, using my medical tattooing skills to help people living with burns and scars feel more confident about themselves.


As well as being a prominent permanent makeup artist, I also run the successful Nouveau Beauty Group of companies. These include: K.B Pro, HD Brows, Nouveau Lashes and Nouveau Contour.

I am honoured to have won many awards for my skills and dedication to the permanent makeup industry over the years. I have recently added the Micropigmentation UK Lifetime Achievement Award 2018 and the English Hair & Beauty Permanent Make Up Specialist of the Year Award 2018 to my list of accolades.

One of my proudest moments was being crowned the Woman of the Year at the NatWest Every Woman Awards 2014. This was in recognition of all my achievements as an entrepreneur. I was touched by the wonderful compliments of the judging panel who described me as ‘phenomenal’.

Over the past couple of years, I have had the privilege of working with Alex Lewis and now subsequently support him by donating 1% of all revenue produced by my business to the Alex Lewis Trust. Read more about Alex here.

Myself and Alex were absolutely delighted to have been awarded with the Safety in Beauty Inspirational Person of the Year Award 2018 – a wonderful recognition for our work together.

I have nurtured my companies from humble beginnings – it all began in a small Yorkshire office and has now grown into a globally recognised beauty empire with a turnover exceeding £7million – something I am extremely proud of.

As well as giving my clients the gift of confidence through permanent makeup, I feel very privileged to be able to provide courses that shape and mentor people, while driving them forward and giving them the tools and the belief to become successful business people.

If you can dream it, you can do it!