The KB Pen

Coming Soon

The world’s first luxury, customisable beauty tool for eyes, lips and brows. Designed to be used. Today. Tomorrow. Next Wednesday. Whenever.

Sign up for early access

Built Once. Used Endlessly.

With the same hardware and luxury-grade coating as a fine watch, the KB Pen is built to last, to refill, and to be loved again and again.

Built Once.
Used Endlessly.

With the same hardware and luxury-grade coating as a fine watch, the KB Pen is built to last, to refill, and to be loved again and again.

One pen. Three jobs. Zero rationing.

Eyes, lips, brows – swap between all three with interchangeable cartridges in a range of wearable shades.

30 years in the making.

Three decades of professional colour expertise, poured into every formula. Gel-based, precise, and designed to glide on effortlessly.

by Karen Betts

The Original JFUI Evangelist

Karen is the OG pigment guru behind HD Brows and LVL. She came from an ordinary background with an extraordinary drive, making up thousands of faces along the way. She’s never softened her principles to fit the beauty industry’s theatre – instead, she’s spent 30 years reshaping the beauty industry around what she believes: saving things for best is a waste of beautiful things.

Thank you

You're on the list

Be among the first to secure your KB Pen. Enter your mobile number below to receive exclusive early access ahead of launch.

Stay in the know